三个常用的关键词优化技巧

发表时间:十二月. 19, 2009 | 作者: Freddie | 类别:SEO

  关键词的选择应该是网站的灵魂。所以建站初期,我们应该认真选择关键词。

关键词长尾

长尾理论在SEO优化中占据非常重要的地位。那么在具体操作中如何体现长尾长尾理论呢?

我的做法是,利用百度搜索结果。大家知道,在百度搜索结果页面下面有“相关搜索”一项。这个“相关搜索”就是我们所说的长尾理论的体现。实践中,我们可以从搜索结果中选择合适的关键词作为文章的关键词。但是特别注意,不要全部将搜索结果中内容作为关键词,否则很容易被搜索引擎认为为优化过度而K站。

挖掘日志文件logfile

网站有了一定的流量后,观察研究网站日志文件是所有搜索引擎优化人员必做的功课,其中一项原因就是看用户都是通过哪些关键词搜索来到你的网站的。有的时候会看到让你很惊奇的关键词。

通过研究这些已经来到你网站的搜索,你可以知道用户对什么感兴趣?你的哪类文章需要加强?哪些关键词有更高的潜力?找到这些有潜力的关键词后,可以进行扩展,然后针对这些关键词写网页内容。

词干技术

这只适于于英文网站。也就是说对同一个词干所衍生的不同的词,搜索引擎都会认为是同一个意思。

比如说work这个词,我们假设它是你的关键词的话,那么在你的网页文章中,应该交替出现work的不同形式,比如working,worker,worked等等。对名词还有单复数的变化等。你的网页中应该自然融入这些不同的源于相同词干的词。

怎么样?对关键词的选择有了一个自己的概念了吧~

Fred推荐使用 google关键词工具:
https://adwords.google.com/select/KeywordToolExternal

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c3Ryb25nPndvb190aGVtZW5hbWU8L3N0cm9uZz4gLSBCdXN5IEJlZTwvbGk+PGxpPjxzdHJvbmc+d29vX3RodW1iX2hlaWdodDwvc3Ryb25nPiAtIDg4PC9saT48bGk+PHN0cm9uZz53b29fdGh1bWJfd2lkdGg8L3N0cm9uZz4gLSA4ODwvbGk+PGxpPjxzdHJvbmc+d29vX3R3aXR0ZXI8L3N0cm9uZz4gLSB0dWIxMjM8L2xpPjxsaT48c3Ryb25nPndvb192aWRlb19jYXRlZ29yeTwvc3Ryb25nPiAtIFNlbGVjdCBhIGNhdGVnb3J5OjwvbGk+PC91bD4=